Siddons-Martin Emergency Group Expands Territory to Utah and Nevada

Siddons-Martin Emergency Group Expands Territory with Acquisition of Superior Equipment

Pierce dealer, Siddons-Martin Emergency Group, has expanded its territory with the acquisition of Utah and Nevada-based Superior Equipment.


APPLETON, Wis. (January 21, 2019) – Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) company, announced today that Pierce dealer, Siddons-Martin Emergency Group, has acquired Superior Equipment expanding its territory to include Utah and Nevada. The expansion excludes Clark County, Nevada which will continue to be served by Hughes Fire Equipment Inc. As one of the largest emergency vehicle dealerships in North America, Siddons-Martin Emergency Group adds the new territory to its existing regions served, which include Texas, Louisiana, and New Mexico.


“For more than thirty years, Ron Jensen and the Superior Equipment team have shown exceptional dedication to providing fire departments throughout Utah and Nevada with quality apparatus and service,” said Pat Siddons, president of sales, Siddons-Martin Emergency Group. “We congratulate Ron on his retirement and look forward to our teams joining forces to expand resources and service offerings that will be instituted in the coming months.”


With the acquisition of Superior Equipment, Siddons-Martin Emergency Group has retained all employees, and operations will continue to be conducted out of the existing facilities.


“We’re not only transitioning into a new decade but a new era for the Superior Equipment team as we align with one of the most highly regarded and trusted dealerships in the country,” said Ron Jensen, president of Superior Equipment. “Siddons-Martin has committed to bringing its service-first model to the fire departments and regions we’ve served for many years. Our customers can be assured that in conjunction with our Siddons-Martin colleagues, our team will put the lifesaving work of firefighters at the forefront of everything we do.”


As Siddons-Martin expands its territory to Utah and Nevada, plans for the addition of more significant sales and service support are underway including:

  • The opening of an additional service center in the Reno, Nevada area will take place by late 2020
  • Planning for the opening of up to two additional service centers will take place over the next 24 – 36 months
  • Providing EVT and Pierce Master Technicians to the region served
  • Expanded field capabilities will begin in 2020 with continued expansion over the next 24 months
  • Recruitment initiatives to increase the workforce in the area and expand sales and service capabilities


“We are thrilled to welcome team members from Superior Equipment as we develop new relationships and offer our collaborative expertise and dedication to a newly expanded territory,” said Leon Martin Jr., president of service, Siddons-Martin Emergency Group. “As the Pierce dealer with the most service centers, our sales and service philosophies will remain a priority as we grow our team to enhance fire apparatus support in Utah and Nevada.”


With a newly structured employee stock ownership plan (ESOP) and a focus on expanded sales and service offerings, Siddons-Martin will place emphasis on recruitment in the coming months. Additionally, the company will continue the representation of Skeeter Brush Trucks in the territory.


To learn more about Siddons-Martin’s territory expansion, visit For more information about Pierce Manufacturing’s expansive dealer network, visit


About Siddons-Martin Emergency Group

Siddons Martin Emergency Group, LLC, a Texas limited liability company, is privately held and traces its history to its foundation in 1974. Siddons Martin, since starting business in 1974, has been a dealer for Pierce Manufacturing. Siddons Martin also sells and services emergency vehicles catering to emergency responders for police, EMS, and Fire through a diverse mixture of products and services. Siddons Martin has 17 service centers covering Texas, Louisiana, and New Mexico.  Skeeter Brush Trucks, Industrial Apparatus Services, Global ARFF Services and EVS Specialists are operating subsidiaries of Siddons Martin Emergency Group.


About Pierce Manufacturing

Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini pumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit


About Oshkosh Corporation

At Oshkosh (NYSE: OSK), we make innovative, mission-critical equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs more than 15,000 team members worldwide, all united behind a common cause: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG®, Pierce®, Oshkosh® Defense, McNeilus®, IMT®, Frontline™, Jerr-Dan®, Oshkosh® Airport Products, CON-E-CO® and London™. For more information, visit


®, ™ All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.


Forward-Looking Statements


This news release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the cyclical nature of the Company’s access equipment, commercial and fire & emergency markets, which are particularly impacted by the strength of U.S. and European economies and construction seasons; the Company’s ability to increase prices or impose surcharges to raise margins or to offset higher input costs, including increased commodity, raw material, labor and freights costs; the Company’s estimates of access equipment demand which, among other factors, is influenced by customer historical buying patterns and rental company fleet replacement strategies; the strength of the U.S. dollar and its impact on Company exports, translation of foreign sales and the cost of purchased materials; the expected level and timing of U.S. Department of Defense (DoD) and international defense customer procurement of products and services and acceptance of and funding or payments for such products and services; the Company’s ability to predict the level and timing of orders for indefinite delivery/indefinite quantity contracts with the U.S. federal government; risks related to reductions in government expenditures in light of U.S. defense budget pressures, sequestration and an uncertain DoD tactical wheeled vehicle strategy; the impact of any DoD solicitation for competition for future contracts to produce military vehicles; risks related to facilities expansion, consolidation and alignment, including the amounts of related costs and charges and that anticipated cost savings may not be achieved; projected adoption rates of work at height machinery in emerging markets; the impact of severe weather or natural disasters that may affect the Company, its suppliers or its customers; risks related to the collectability of receivables, particularly for those businesses with exposure to construction markets; the cost of any warranty campaigns related to the Company’s products; risks associated with international operations and sales, including compliance with the Foreign Corrupt Practices Act; risks that an escalating trade war and related tariffs could reduce the competitiveness of the Company’s products; the Company’s ability to comply with complex laws and regulations applicable to U.S. government contractors; cybersecurity risks and costs of defending against, mitigating and responding to data security threats and breaches; the Company’s ability to successfully identify, complete and integrate acquisitions and to realize the anticipated benefits associated with the same; and risks related to the Company’s ability to successfully execute on its strategic road map and meet its long-term financial goals. Additional information concerning these and other factors is contained in the Company’s filings with the Securities and Exchange Commission, including the Form 8-K. All forward-looking statements speak only as of the date of this news release. The Company assumes no obligation, and disclaims any obligation, to update information contained in this news release. Investors should be aware that the Company may not update such information until the Company’s next quarterly earnings conference call, if at all.